Portfolio
Case Studies
Eating in Italy - Blog
A blog I built with WordPress, Eating in Italy is a go-to guide for expert recommendations on the best places to eat across Italy. I used this blog to apply my knowledge of SEO and Google Ad Campaigns for stronger visibility. From keyword research and on-page optimization to creating compelling ad copy and monitoring campaign performance, I used best practices to boost the blog’s online presence effectively.
Nature's Pantry - SEO Audit
A brief demonstration of some of my current search engine optmization skills, all applied to the website of a local business named Nature’s Pantry.
Eating in Italy - Google Ads Account Structure
A brief demonstration of my knowledge of account structure for Google Ad Campaigns. The spreadsheet includes the tools for campaign settings, Ad Groups, Keywords, Negative Keywords, Responsive Ads, and Sitelinks. This specific case study was used for my blog, Eating in Italy, and includes information I used to run my own Google Ads Campaign to the website.
Somma Lawyers - Google Ads Account Structure
A brief demonstration of my knowledge of account structure for Google Ad Campaigns. The spreadsheet includes the tools for campaign settings, Ad Groups, Keywords, Negative Keywords, Responsive Ads, and Sitelinks. This specific case study was used for a local law firm, Somma Lawyers, and includes information that could be used to run a own Google Ads Campaign to the website.